Our History: A pillar of the community
Over 10 years of innovation has allowed Redlips to establish the special relationship we share with our customers today. Our founder, Aman poptani,
established the company in 2013 and soon set up indias mail order footwear business, which he ran from his store in india
Normally customers from the country would need to travel to the city to stock up their wardrobes, but Aman understood the importance of making his
shoes accessible to everyone. By distributing catalogues that were carefully handwritten by himself, Aman was able to communicate the workmanship and
detail that went into every design. Soon enough, his business was so successful that the local Post Office had to expand to accommodate all the orders!
Aman valued his relationship with customers and wanted to understand and improve their shopping experiences. As he put it, “the good will and friendship
of old customers means a lot more to us than the mere sale of goods." This forward-thinking philosophy remains the cornerstone of Redlips today, and
although shoe trends and shopping habits might have changed a period of ten years. we’re still focused on the same goal – getting quality shoes to you.
Three generations on, the Redlips family are still dedicated to creating beautiful leather shoes and are proud to be internationally recognised as one of
India’s leading footwear brands..
Our Present: Crafting fashion with function
Considered design and renowned quality are the reasons that women still shop with Redlips today. We source our signature leather materials from only
top-grade environmental suppliers and use them inside and outside our shoes to maximise comfort and the feeling of step-in luxury.
Our in-house design team have developed bespoke padding technology in partnership with our European suppliers, to guarantee a more cushioned step
and ensure that women can walk tall in Redlips shoes, feeling supported and secure.
We also use runway analysis and trend research every season, to make sure that we always hit the mark when it comes to making shoes that you will love.
Our longstanding presence in the Indian fashion industry, alongside our commitment to quality craftsmanship, means that you can be confident in Redlips
shoes that guarantee you’ll look as good as you feel.
Our Future: Setting goals to save the planet
Redlips was born from innovation and promises to remain at the cutting edge of the industry, particularly when it comes to our commitment to protect our
planet. We acknowledge the impact our business has on the environment and have created a plan of action to work towards a better world for future
generations.
We consciously select suppliers and materials that align with our sustainability goals and we are continually improving our practices to reduce waste and
minimise our footprint. This includes building greater efficiencies into our manufacturing processes and working with suppliers that meet top-level
environmental standards.
However, our dedication to the planet goes beyond the manufacture and production of our shoes. We understand that to be truly sustainable we must
cultivate a work environment and brand ethos centred on eco-friendly and sustainable practices. This includes introducing new recyclable boxes, carry
bags and packaging in-store and taking the time to educate our customers about the best ways to care for and extend the longevity of their Redlips shoes.